Showing posts with label how to deal with problem publicists. Show all posts
Showing posts with label how to deal with problem publicists. Show all posts

Thursday, July 5, 2012

4 Steps to Dealing With Problem Publicists

Hey Edsters,

As an editorial intern at the Regional Mag, fact-checking is one of my biggest tasks. A lot of this is careful reading and spell-checking, but another, more unpredictable factor also comes into play—the publicist. Fact-checking, requesting photos and writing stories all usually involve getting in touch with publicists, which can be more than a little frustrating at times. Publicists are usually juggling multiple accounts at one time, so they’re busy people. Sometimes, especially with publicists who represent celebrities and other important people, that workload translates into stressful conversations. Here are some tips for keeping your cool when coming up against particularly difficult PR reps.

Always call first. Find a phone number for the publicist if you can. That way they know you’re serious about getting your questions answered, and you can avoid an e-mail getting lost in an inbox that’s probably stuffed with similar requests.