Best. Assignment. Ever

Hi fellow Edsters!

Damn it feels good to be an intern! Especially right now. With technology becoming ever more entwined in print, many people are predicting the death of magazines — but I couldn’t disagree more! I really believe the magazine industry is one that benefits from cross-platform branding (how else do you explain all those reality TV shows with magazine staffers? The Hills? Project Runway?) Plus, magazines want people to be thinking positively about their brand and advertisers as often as possible (again, think Vogue’s recent Fashion Night Out and Seventeen’s spin-off Seventeen on 34th). Because at the end of the day, all the positive branding reminds people how much they love the magazine and want to be one of the awesome readers themselves (you know deep-down you’re a Cosmo Girl, too!).